How to start your own Podcast and Monetize


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10 steps of starting your own Podcast

  • Create a podcast idea.
  • Select a podcast format.
  • Podcast recording hardware and software
  • Making your first episode
  • Your first episode is being edited and uploaded.
  • Artwork for podcasts, categories, and programme notes
  • Having your podcast featured on Apple Podcasts, Google Podcasts, and Spotify
  • Start your podcast.

How to monetize your podcast?

Although being a professional podcaster may seem distant, being prepared and arming yourself with knowledge on how to earn money podcasting will save you a lot of headache in the long run.

Marketing through affiliates

Affiliate marketing works by recommending listeners to a certain product or company, and the podcaster receives a percentage of the earnings each time that product or company is sold.

This is an excellent method to earn money, particularly for regular podcasters.

Sponsors and advertisers

Advertising and sponsorship are both highly significant and should be the first things a podcaster looks for. Once you have a large enough audience, asking businesses about prospective advertising and sponsorship is a smart method to make money.

Courses

Making your podcast into a webinar-style podcast is a wonderful method to make money from podcasting. There are many podcasters that create their own online courses that teach podcasting and may be profitable.

Online classes are becoming increasingly popular, and it may be a smart idea to capitalise on this trend.

Services

Depending on what you’re podcasting about, you can also provide services related to your area of expertise. Some podcasters utilise their podcast to gain credibility for their services.

Services can include learning how to develop a brand, as well as managing Google AdWords, Facebook Ads, and other Ads.

Crowdfunding

Starting a crowdfunding campaign is a wonderful approach for podcasts that focus on specialised industries where viewers are prepared to pay to continue.

Podcasters that use crowdsourcing are typically ones who dislike advertisements.

High-Quality Content

Premium material is literally gold, especially if you have access to information that others may be interested in. You may directly know a celebrity or be connected to a certain noteworthy person. Premium content is content that viewers will not be able to obtain anyplace else.

Events

In addition to collecting money, holding events is a wonderful method to grow the viewing community and fans. If your podcast is centred on something special, such as a TV programme, you may monetise the podcast by offering early access events to Patreon sponsors.

Physical goods

The podcaster can create their own goods. Selling tangible things is another fantastic option for podcasters with a large number of loyal listeners to monetise their podcast. These might range from T-shirts to more practical objects or products that the audience is likely to purchase.

Combining methods

According to how much free time the podcaster has, the podcast can be monetized through a combination of methods. Monetizing the podcast can consume a significant amount of the podcaster’s time, which is why it is critical to just accomplish what you can with the time you have.

When monetizing, it is critical to put in appropriate work so that the end result does not appear half-baked and is of high quality.

It is equally critical not to over-monetize. Nobody enjoys a programme that is only about money. Choose a monetization strategy that works for you and stick to it.

The podcaster should understand how to incorporate monetization in a way that the audience and viewership understands and wants to support the podcaster. Everyone needs to earn a living, and the audience understands this well. What the audience does not enjoy is when the podcaster takes advantage of them.

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