According to Wyzowl’s 2022 State of Video Marketing survey, video is still used by the vast majority of firms, with 86 per cent using video as a marketing strategy. To make the most of this, you’ll need solid video editing software that can help you present your items from every perspective possible by creating professional promos for sites like Instagram, Facebook, YouTube, and wherever else you publish brand videos. There are a variety of simple free video editing apps available that might help you stand out from the crowd.
Product videos are a more engaging kind of content marketing than images alone, and they can diminish a customer’s hesitation to make a buy.
We’ve gathered a selection of the best free video editing software for 2022 from around the web, which you can find below.
Lightworks has an easy-to-use interface that makes it simple to get started. It is a video editor software that provides a library of extensive video tutorials. It is one of the more approachable and simple to learn Linux video editing software solutions on this list. Lightworks has a library of original stock videos and audio clips that are licenced for use in any videos you edit in the programme, allowing you to give any marketing video a polished look.
VideoPad is an excellent free video editing software choice for anyone looking to make high-quality videos without spending a thing. You’ll find all types of simple and easy-to-use capabilities in VideoPad, such as 3D video editing and a sound effects library, to experiment with different movie compositions and styles.
You may add special effects, overlays, texts, and transitions to your films, as well as colour adjustments and sound effects. Then, quickly and effortlessly export all of your final films to YouTube, Facebook, Google Drive, and other mobile devices.
- HitFilm Express
If you’re new to video editing, HitFilm Express may seem a little complicated at first—used it’s to create Hollywood-style films—but it’s worth the learning curve because it’s one of the greatest all-in-one free video editors accessible. (When you download the software, HitFilm will ask you to share a social network status update, but it’s a tiny price to pay.)
HitFilm offers animation tools that allow you to create and edit audio and video transitions without the need for composite shots, which saves a significant amount of time when editing videos.
- DaVinci Resolve
DaVinci Resolve is the video editing software of choice for many professional editors of films, television shows, and commercials because it integrates excellent 8K editing, colour correction, visual effects, and audio post-production in a single product package.
DaVinci supports both offline and online editing, and its high-performance playback engine saves time when editing and trimming—even when working with processor-intensive file types like H.264 and RAW. The complicated capabilities of DaVinci Resolve may be too much for some people, but the free version is ideal for more advanced jobs.
- VSDC Free Video Editor
The desktop video editing software from VSDC is available in both free and premium versions. Even though the free edition has fewer features, it still includes VSDC’s entire video editing suite, which includes a mask tool and chroma key functionality for green-screen video effects.
If you upgrade to the complete version, the toolset grows to include video stabilisation, powerful post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media sharing.